AI Workshops for Marketing Teams

Generative AI Workshop for Marketers
Hands-on training that gets your team confidently using AI on real work — not just talking about it.
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The Problem
Your Team Has AI. They're Not Really Using It.
Most marketing teams have access to generative AI tools—ChatGPT, Copilot, Gemini, and Claude. But access isn't adoption. Without structured training, most people use AI like a fancy search engine: one prompt, one result, and they move on.
The gap isn't technology. It's training. Teams default to old habits because no one has shown them how to work with AI conversationally, iteratively, and strategically. The result: a tool that promised to transform productivity sits underused in a browser tab.
That's the problem Integrate AI was built to solve.
Have AI access
Most enterprise marketing teams already have licenses
Use it daily
Far fewer use AI consistently or strategically
Use it confidently
Even fewer have formal training or a repeatable process
Curriculum
What Your Team Will Learn
A practical, marketer-focused curriculum built around the way real marketing teams work—not generic AI theory.
1
AI Foundations
How large language models work and what they're actually good at—context that makes every other lesson click.
2
AI vs. Google Search
Why prompting is fundamentally different from searching, and how to shift your team's mental model from day one.
3
The Iterative Approach & Push Prompts
How to have a real conversation with AI — refining, redirecting, and pushing for better outputs through iteration.
4
Training AI on Your Brand Voice
Practical techniques for getting AI to write in your brand's tone, style, and vocabulary — not generic output.
5
Writing & Editing
From first drafts to final polish—using AI to accelerate content creation without losing your voice or quality.
6
Research & Analysis
Competitive research, audience insights, trend identification — AI as your always-on research analyst.
7
Marketing Use Cases
Email, social, campaign briefs, personas, and reporting summaries—real applications your team can use the next morning.
8
Hands-On Working Sessions
Teams build a custom prompt library during the workshop—structured prompts tailored to their actual job roles.
9
Responsible & Safe AI Use
Data privacy, hallucinations, bias, and disclosure — how to use AI confidently without creating risk for your brand.
Our Approach
What Makes This Workshop Different
There's no shortage of AI content online. What's missing is structured, marketer-specific training that connects directly to your team's real tools, real workflows, and real work.
Taught Inside Your Approved Tools
We train your team inside the AI platforms your organization has already approved — no new software, no compliance headaches.
Led by Marketers, Not Technologists
Your instructor is a marketing practitioner who has used these tools in real campaigns. Every example is marketing-native.
Hands-On From the Start
No passive slide decks. Participants work with AI throughout the session, building skills through doing rather than watching.
Ends With a Working Prompt Library
Every attendee leaves with a personalized prompt library they built during the workshop — a tool they can use the next day.
Outcomes
What Attendees Walk Away With
The workshop is designed to produce tangible outputs, not just awareness. Every participant leaves with three things they can put to work immediately.
📚 A Personalized Prompt Library
A curated set of prompts built around their specific role — email marketer, content strategist, brand manager, or campaign lead. Ready to use on Monday morning.
🗺️ A 30-Day Action Plan
A structured plan for integrating AI into their daily workflow over the next month — with specific tasks, goals, and checkpoints to build the habit.
💡 Real Confidence
Not just exposure — genuine, practiced confidence. Attendees have used the tools, made mistakes in a safe environment, and know exactly what to do next.
Workshop Formats
Flexible Formats That Fit Your Team
Whether you're training a 10-person team or rolling out AI adoption across a global organization, the workshop scales to fit your needs — virtually or onsite.
Half-Day Session
A focused, high-impact introduction to AI for marketing. Ideal for teams new to AI or looking to establish a shared baseline. Covers foundations through core use cases, with a condensed prompt-building exercise.
Full-Day Workshop
The complete curriculum with extended time for hands-on practice and a full custom prompt library build. The most popular format for teams who want depth and immediate applicability.
Multi-Session Program
A progressive learning series spread across weeks or months — ideal for deep adoption, skill-building by role, or ongoing coaching for marketing leadership. Fully customizable in scope and cadence.
Virtual Delivery
Live, instructor-led via Zoom or Teams
Onsite Delivery
At your office or an offsite venue
Global Scalability
Multi-region rollouts supported
Your Instructor
Meet Cord Silverstein
Faculty, ANA · AMA · 4As
Cord Silverstein is a marketing educator, practitioner, and recognized authority on AI adoption for marketing teams. As faculty for three of the marketing industry's most respected professional organizations—the ANA, the AMA, and the 4As—he brings both institutional credibility and real-world marketing experience to every session.
Cord has trained hundreds of marketers across agencies, brands, and in-house teams. His approach is practical, empathetic, and rooted in how marketing actually works. He doesn't teach AI as a technology subject — he teaches it as a marketing superpower.
ANA Faculty
Association of National Advertisers
AMA Faculty
American Marketing Association
4As Faculty
American Association of Advertising Agencies
Social Proof
Trusted by Marketing Teams
Integrate AI has trained teams at agencies, brands, and media companies across industries. Here's what participants say about the experience.
"This was the first AI training that actually felt relevant to my job. I left with prompts I used the same afternoon. Our whole team is now using AI consistently for the first time."
— VP of Content Strategy, National Media Brand
"Cord doesn't talk at you — he works alongside you. The hands-on format made all the difference. Our team went from skeptical to genuinely excited about AI in a single day."
— Marketing Director, Global Consumer Brand
"We'd tried other AI training before, and it always felt too technical. This workshop was built for marketers. The prompt library our team built is still in active use six months later."
— Head of Digital Marketing, B2B Technology Company
Trusted by teams at agencies, brands, and in-house marketing departments nationwide.
FAQ
Frequently Asked Questions
Do participants need any AI experience?
No. The workshop is designed to work for teams at every level — from complete beginners to those who've been experimenting with AI on their own. Cord meets participants where they are.
Which AI tools does the workshop use?
We train inside your organization's approved AI tools — ChatGPT, Copilot, Gemini, Claude, or others. If your team already has licenses, we work within that environment. No new tools required.
How many people can attend a session?
Sessions are most effective with groups of 8 to 30 participants. Larger organizations can run multiple cohorts. We can help you design a rollout plan that scales across your full team or department.
Can the content be customized for our industry?
Yes. We tailor examples, use cases, and the working session to your industry, brand category, and team structure. The more context you share, the more relevant the experience becomes.
Is this available virtually?
Absolutely. Virtual sessions are live and instructor-led, not pre-recorded. We deliver via Zoom, Microsoft Teams, or your organization's preferred platform — with the same hands-on format as in-person.
What does the prompt library include?
Participants build a library of 10–20 structured prompts tailored to their specific role during the working session. The library is formatted for immediate use and easy sharing with their team.
How long does it take to book a session?
Most sessions are booked 2–4 weeks in advance. We're happy to accommodate shorter timelines when availability allows. Reach out and we'll find a date that works for your team.
Do you offer follow-up support after the workshop?
Yes. Multi-session programs include ongoing coaching and check-ins. For single-session clients, we offer optional follow-up resources and can design a continued learning path on request.
Ready to Build a Team That Actually Uses AI?
Stop waiting for adoption to happen on its own. The Generative AI Workshop for Marketers gives your team the skills, tools, and confidence to put AI to work — starting the day after the session.
🗓️ Book a Working Session
Schedule a call to discuss your team's needs, preferred format, and available dates.
📋 Request a Custom Proposal
Tell us about your team size, tools, and goals — we'll put together a tailored program.
💬 Ask a Question
Not quite ready? Reach out with any questions and we'll get back to you within one business day.
Book a Working Session
Integrate AI: Training marketing teams to work smarter with generative AI.